Notes from the studio.
Essays, methodology, and field notes on getting trade businesses found on Google and AI search — SEO, AI optimization, web design, and the business of keeping technicians busy.
Google AI Overviews Are Killing Your Trade Business's Organic Traffic. Here's What to Do About It.
AI Overviews are shrinking organic results by up to 40%. For independent trade businesses already struggling on page 3, this is existential. But there's a counter-strategy that most shops are completely ignoring.
How Many Calls Is Your Trade Business Missing? (The Number Will Shock You)
We tracked missed calls across 25 trade businesses for 30 days. The average? 18 missed calls per week. At £186 per missed call, that's thousands in lost revenue every single week.
Is ChatGPT Recommending Your Trade Business? If Not, Here's Why.
More people are asking AI for local business recommendations. We tested 500 home services queries across ChatGPT and Perplexity. Here's what determines who gets recommended - and who gets ignored.
The Complete Hyperlocal SEO Guide for Home Service Trade Businesses (2026)
A step-by-step guide to dominating local search in every neighbourhood you serve. From programmatic service-area pages to citation building, this is the playbook that fills appointment books.
How Independent Trade Businesses Can Compete With National Chains Online
National chains spend millions on digital marketing. But they have a weakness you can exploit: they can't do hyperlocal. Here's the playbook for beating the big boys in your postcode.
From 12 to 150 Google Reviews in 6 Months: A Trade Business Owner's Playbook
Google reviews are the #1 local ranking factor. Here's the automated system our clients use to build review count on autopilot without awkward ask-in-person moments.
Find your business.
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