Your contractor, finally
booked solid.
Done-for-you websites and hyperlocal SEO built only for home-service trade businesses — so you own every 'emergency plumber [city]' search, get recommended by ChatGPT and Google AI, and never miss another call. One fixed price. One fixed deadline. Page 3 to top 3.
How we fill your trade business’s schedule — in three minutes.
The whole thing — the website, the booking, the AI, the reviews, the CRM — explained in the time it takes to make a brew.
Most agencies sell time. We sell outcomes.
We productized the marketing every trade business needs anyway. You skip the proposal back-and-forth, get a fixed timeline, and only pay for what's actually scoped — no creep, no surprise invoices. More booked jobs, less faff.
One package.
Everything a trade business
needs to be found.
The Refresh Pro is the package most trade businesses actually need: a complete website rebuild, hyperlocal pages for every town and service, written for homeowners, marked up for Google, structured for AI engines, and tuned to turn searches into booked jobs.
- 01Full trade business website, up to 12 core pages
- 02300+ AI-generated 'service in town' landing pages (e.g. 'AC repair in Leeds', 'emergency plumber in Dallas')
- 03Built-in AI chatbot trained on your trade business — answers homeowners and takes booking requests 24/7
- 04Built-in content management system — update prices, hours and services without a developer
- 05Conversion copy on every page, written for homeowners ready to book
- 06Online booking / free estimate integration
- 07Quote-request and lead-capture forms with instant email + SMS alerts to the office
- 08Built-in heatmaps + session recordings to see how homeowners use the site
- 09A/B testing framework for headlines and CTAs
- 10Built to win Google's Local Pack from day one
- 11Built to be cited by ChatGPT, Perplexity & Google AI for local home service searches
- 12Free brand mini-kit (logo refinement + brand colour system)
- 13200+ premium trade & home service stock images included
- 14Reviews wall pulling your latest Google ratings
- 15Performance + traffic dashboard built into your site
- 16WhatsApp / SMS enquiry integration
- 17Mobile app version (Progressive Web App)
- 18Free domain registration (1 year)
- 19Free hosting (12 months on Vercel-grade stack)
- 20Free SSL forever + automated security updates
- 21GDPR / privacy / cookie banner included
- 222 rounds of changes
- 231-hour training session + recorded handover videos
"Launch-ready or we keep working." — included guarantee on every project.
Built for your kind of trade business.
Each segment has a dedicated page covering the pain points, integrations, and local SEO strategy specific to your trade — from HVAC and plumbing to electrical, roofing, and more.
Three flight levels. No bespoke quotes.
Starter Trade Site
A fast, modern website for a solo contractor or small crew — up to 5 pages, built to get found.
- Full trade business website — up to 5 pages (home, services, about, reviews, contact)
- Modern, mobile-perfect design homeowners trust at a glance
- Lightning-fast load times (under 2 seconds)
- Built to rank in Google's Local Pack from day one
- Built to be recommended by ChatGPT and AI search when homeowners ask 'plumber near me'
- 'Book a service' / free estimate form with auto-reply email
Growth Trade Site
The flagship. A 300+ page hyperlocal website with city × service pages, a 24/7 AI booking assistant, and a built-in growth engine.
- Full trade business website, up to 12 core pages
- 300+ AI-generated 'service in town' landing pages (e.g. 'AC repair in Leeds', 'emergency plumber in Dallas')
- Built-in AI chatbot trained on your trade business — answers homeowners and takes booking requests 24/7
- Built-in content management system — update prices, hours and services without a developer
- Conversion copy on every page, written for homeowners ready to book
- Online booking / free estimate integration
Authority Trade Site
A custom-designed site for multi-crew or multi-location trade businesses and groups, with everything in Growth plus serious power-tools.
- Everything in the Growth Trade Site
- Custom design system built around your trade business brand from scratch
- Up to 25 core pages
- 500+ programmatic city × service landing pages
- Custom AI service assistant trained on your full pricing & services library
- Built-in mini-CRM to track quotes and follow-ups
See a real trade business build, end to end.
This is Camden Motors — a bespoke London, UK build on our engine: online booking, payments, lead-gen tools, a 24/7 AI chatbot and a full CRM. Watch the walkthrough, then browse all six builds.
Every part of your trade business, upgraded with AI.
Missed calls, slow quotes, empty schedules, homeowners who drift away — AI quietly closes those gaps. Our hub is the practical, area-by-area playbook, with the real tools and a free AI audit for your shop.
Don't pick from templates. Pick a look.
Every trade business site we build is bespoke. Our Design Lab is a living showroom of complete looks and UI pieces — browse them, find the one that feels like your shop, and we build your whole site around it.
25 days.
Five phases.
Zero guessing.
Every Refresh Pro project follows the same flight plan. You always know what phase you're in, what's expected of you, and when the next deliverable lands.
- 01
Kickoff & discovery
Days 1–3- /Trade business questionnaire & local competitor scan
- /Sitemap & service-page strategy
- /Access & asset collection (logo, photos, booking link)
YouComplete brief, send logo / photos / booking system access - 02
Design
Days 4–10- /Design direction tailored to your trade business type
- /Key page designs (home, services, free estimate, contact)
- /1 round of design feedback
YouReview & approve design direction - 03
Build & content
Days 11–18- /Build all pages including hyperlocal service pages
- /Conversion copywriting — every word written for you
- /Local SEO + AI optimization setup
- /Analytics and call-tracking wired in
YouProvide any missing service details or photos - 04
Review & revisions
Days 19–22- /1 consolidated revision round
- /QA across mobile, tablet, desktop
- /Speed + WCAG AA accessibility pass
YouSubmit consolidated feedback - 05
Launch & handover
Days 23–25- /Go-live deployment
- /Google Search Console & Analytics baseline
- /Training session & handover docs
YouFinal sign-off to go live
The number you actually want.
Plug in your type of trade business and your current monthly enquiries. We'll model the lift our average trade business sees after launch — and how fast a Trade Marketing Lab site pays itself back.
Free estimate specialists in United States.
Modelled on our average post-launch lift for this vertical
Real businesses. Real numbers. Four countries.
“We went from 8 calls a week to 35 within two months of the new site going live. The team asked us ten questions, went quiet for three weeks, and handed us something that genuinely looks like a proper business.
“The AI chatbot books free estimates while we sleep. I check the diary on my phone on the way in and there are already three appointments filled from overnight. I didn't think it would actually work like that.
“Missed calls used to cost us jobs every single day. The new site plus the out-of-hours chat captures enquiries we'd have lost completely. Quote requests went up and half of them arrive after closing time.
“We do heat pump installs and ductless mini-splits. The old site couldn't tell those stories. The new one ranks for both and is sending us the kind of work we actually want.
“I was spending real money on flyers that did nothing. Switched that budget to the SEO package and within three months we had customers driving past two closer trade businesses to come to us.
“The hyperlocal pages for each neighbourhood were the part I was most sceptical about. Now they're driving a third of our search traffic. I should have done this two years ago.
Trades live in the field. So is our work.
Figures are illustrative of marketing/website outcomes across Trade Marketing Lab engagements, not guarantees of lead volume or revenue.
The questions we always get.
The Trade Marketing Lab Briefing.
One short note every quarter — what's working in hyperlocal SEO, AI optimization, and trade business websites right now. No spam, unsubscribe in two clicks.
Read by contractors across the US, UK, CA & AU
Find your business.
Then grow it.
Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.