Cookie Policy

Last updated: February 1, 2026

This Cookie Policy explains how TradeMarketingLab ("we," "our," or "us") uses cookies and similar technologies when you visit our website at trademarketinglab.com. It explains what these technologies are, why we use them, and your rights to control their use.

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and deliver reporting information to website owners.

2. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They enable core features such as page navigation, access to secure areas, and form submissions. You cannot opt out of essential cookies.

  • cookie-consent: Stores your cookie consent preferences (1 year)
  • theme: Stores your light/dark mode preference (persistent)
  • session: Maintains your session state (session)

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website and services.

  • Google Analytics (_ga, _gid): Tracks page views, session duration, and user interactions (2 years / 24 hours)
  • Hotjar (_hj*): Records user interaction patterns such as heatmaps and scroll depth (1 year)

Marketing Cookies

These cookies are used to track visitors across websites to display relevant advertisements. They are set by third-party advertising platforms.

  • Google Ads (gclid, _gcl_au): Tracks ad conversions and remarketing (90 days)
  • Meta Pixel (_fbp): Tracks conversions from Facebook and Instagram ads (90 days)
  • LinkedIn Insight (li_sugr): Enables LinkedIn ad targeting and analytics (90 days)

Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences and providing live chat support.

  • floating-cta-dismissed: Remembers if you dismissed the mobile CTA bar (session)

3. How to Control Cookies

You can control and manage cookies in several ways:

  • Cookie consent banner: When you first visit our site, you can accept or decline non-essential cookies using our consent banner.
  • Browser settings: Most browsers allow you to refuse or delete cookies through their settings. Note that disabling cookies may affect the functionality of our website.
  • Google opt-out: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

4. Third-Party Cookies

Some cookies on our website are set by third-party services. We do not control these cookies. The relevant third parties' privacy policies govern the use of their cookies:

5. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology or legislation. Any changes will be posted on this page with the updated date.

6. Contact Us

If you have questions about our use of cookies, please contact us at privacy@trademarketinglab.com.

Get Trade Marketing Tips Weekly

Join 5,000+ trade business owners getting actionable marketing strategies delivered to their inbox every Tuesday.

No spam. Unsubscribe anytime. We respect your inbox.