Roofing Marketing

More Estimates. More Signed Contracts. Year-Round.

Roofing has one of the highest customer acquisition costs in the trades. We help roofing companies lower their cost per lead while dramatically increasing the volume and quality of estimate requests.

Get Your Free Roofing Growth Plan

Avg. Leads/Month

Return on Ad Spend

Avg. Traffic Growth

Roofing Clients

Sound Familiar?

You're completely dependent on storm season for new jobs
Lead costs keep climbing while close rates stay flat
Storm chasers flood your market after every weather event
Your crew sits idle during slow months
Insurance restoration leads are getting harder to find
Door-knocking isn't scaling your business fast enough

Here's How We Fix It

Year-Round Lead Generation

We build campaigns for roof replacements, repairs, inspections, and maintenance that generate leads even outside of storm season. No more feast or famine.

Storm Response Marketing

Pre-built storm campaign templates ready to deploy within hours of a weather event. Be the first roofer homeowners see when they need help most.

High-Intent Estimate Funnels

Landing pages engineered to pre-qualify leads and book estimates. Our roofing clients see 40-60% higher close rates from our leads vs. shared leads.

Market Authority Building

Position your company as the trusted local roofing expert through review management, content marketing, and professional web presence.

Roofing Marketing Package

Everything Your Business Needs to Grow

Custom roofing website design

Google Business Profile optimization

Local SEO for roofing keywords

Google Ads for roof replacement

Storm damage ad campaigns

Facebook lead generation ads

Review generation & management

Call tracking & lead attribution

Monthly performance reporting

Roof inspection landing pages

Insurance claim content funnels

Drone photography integration

“We went from 2 crews to 5 in one year. TradeMarketingLab's marketing keeps our estimate pipeline full regardless of the weather. Best decision we ever made.”

3.4x return on ad spend

James Mitchell

Founder, Summit Roofing Co. · Denver, CO

FAQ

Roofing Marketing Questions

How do you generate roofing leads outside of storm season?+

We run year-round campaigns targeting homeowners searching for roof inspections, age-related replacements, leak repairs, and energy efficiency upgrades. These searches happen 365 days a year.

Can you help with insurance restoration marketing?+

Yes. We build dedicated campaigns and content for storm damage restoration, including educational content about the insurance claim process that positions you as the trusted expert.

What's the average cost per roofing lead?+

It varies by market, but our roofing clients typically see costs between $35-75 per lead, which is 30-50% lower than industry averages. More importantly, our leads convert at much higher rates.

How do you handle storm season surges?+

We have pre-built storm response campaigns ready to activate within hours. When severe weather hits your area, we immediately scale up your ad spend and launch targeted campaigns.

Do you help with commercial roofing leads too?+

Absolutely. We can build separate campaigns targeting property managers, HOAs, and commercial building owners alongside your residential marketing.

Ready to Grow Your Roofing Business?

Get a free growth analysis and see exactly how many leads you're missing out on.