Do I pay for ad spend separately?

Yes — the management fee covers our work; you pay Google directly for the ad spend, with zero markup from us. We'll recommend a sensible starting budget for your catchment.

What's the minimum ad spend?

There's a sensible local floor — below it the cost of management is hard to justify and you'll get more from Trade SEO and Reviews first. We'll tell you honestly if ads aren't right yet.

Will you run Local Services / Google Guaranteed?

Where it's available for trade businesses in your country, yes — alongside Google Search. It's often a strong fit for 'near me' emergency work.

Won't I just pay for clicks that don't ring?

That's the usual trade business ads failure. We point ads at job-specific pages, add call tracking, and pair with the Virtual Receptionist or AI Chatbot so the calls and forms actually get answered.

Can I cancel any time?

Yes — month-to-month. Just give 14 days' notice so we can wind campaigns down cleanly.

Retainer / Google Ads for Trade Businesses

Clicks that turn into booked jobs.

Google Search and Local Services ads wired to job-matched landing pages and proper call tracking — so you pay for booked work, not time-wasters. Zero markup on your spend. Weekly reports you'll actually read.

Price

see below

Billing

Per month + ad spend

Commitment

Month-to-month

Tiers

Single

$650/month

Prices in USD

Buy now All pricing

01What's included

Everything in the package — nothing on the side.

01Google Search + Local Services Ads (Google Guaranteed) setup and management
02Optional Meta campaigns for offers (free estimate reminders, seasonal checks)
03Home service keyword research — high-intent 'book' and 'near me' searches
04Call-only and call-extension ads so homeowners can tap to ring the office
05Service-specific landing pages tuned to convert (free estimate, home services, emergency calls, diagnostics)
06Server-side + call conversion tracking (which ad booked which job)
07A/B tests on creative, copy, and audiences every week
08Negative keyword library to stop wasted spend on DIY and parts searches
09Geo-targeting refined to your real drive-time service area
10Weekly optimisation
11Friday-end-of-day performance summary
12Monthly deep-dive report with next-month plan
13Direct access to your campaign manager via Slack or email

02How it works

Step 01

Setup & landing alignment

Campaign structure, tight intent keywords ('emergency plumber [town]', 'AC service [town]'), and ad copy — paired with job-matched landing pages so the click leads straight to a 'book a service call', not your homepage.

Step 02

Tracking that ties spend to booked jobs

Call tracking and form tracking so you know which jobs came from ads, not just clicks. A negative-keyword list for 'jobs', 'DIY', and 'free' so you stop paying for time-wasters.

Step 03

Weekly optimization

Pause losers, scale winners, refine keywords. Each Friday you get a one-page report: spend, calls, booked jobs, cost per job, what changed, what's next.

EXExamples

What it looks like in your inbox.

Concrete examples of the deliverables you'll receive — styled to match the real output.

Monthly report

+38%

Traffic

+12

Keywords

4.6★

Avg rating

Weekly Friday brief

One page: spend, calls, booked jobs, cost per job, top campaigns, what changed, next moves.

Every FriEOD delivery

yourbusiness.com

Job-matched landing page

Built for the campaign — 'AC replacement in [town]', mirrors the ad, one clear 'book your slot' action.

Monthly report

+38%

Traffic

+12

Keywords

4.6★

Avg rating

Monthly deep-dive

Cost per booked job by service, geographic heatmap of your catchment, wasted-spend cleanup, next-month plan.

??What you're probably thinking

The doubts in your head, answered honestly.

Nothing here is marketing fluff — every claim is in our Terms.

07Frequently asked

The questions we always get.

Available in your area

Find your city. We cover your patch.

We work with trade businesses across the US, UK, Canada, and Australia. Select your city below for a page built around your local market.

Service contract

Trade Google Ads — supplemental terms

Read the terms

Ready when you are

Find your business.
Then grow it.

Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.

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