A page for every job, in every town.
A trade business website with a programmatic page for every service in every neighbourhood you cover — designed, written, and optimised for Google and AI, and built to turn 'technician near me' searches into booked jobs. Fixed price. Fixed timeline. No surprises.
Everything included.
- 01Full trade business website, up to 12 core pages
- 02300+ AI-generated 'service in town' landing pages (e.g. 'AC repair in Leeds', 'emergency plumber in Dallas')
- 03Built-in AI chatbot trained on your trade business — answers homeowners and takes booking requests 24/7
- 04Built-in content management system — update prices, hours and services without a developer
- 05Conversion copy on every page, written for homeowners ready to book
- 06Online booking / free estimate integration
- 07Quote-request and lead-capture forms with instant email + SMS alerts to the office
- 08Built-in heatmaps + session recordings to see how homeowners use the site
- 09A/B testing framework for headlines and CTAs
- 10Built to win Google's Local Pack from day one
- 11Built to be cited by ChatGPT, Perplexity & Google AI for local home service searches
- 12Free brand mini-kit (logo refinement + brand colour system)
- 13200+ premium trade & home service stock images included
- 14Reviews wall pulling your latest Google ratings
- 15Performance + traffic dashboard built into your site
- 16WhatsApp / SMS enquiry integration
- 17Mobile app version (Progressive Web App)
- 18Free domain registration (1 year)
- 19Free hosting (12 months on Vercel-grade stack)
- 20Free SSL forever + automated security updates
- 21GDPR / privacy / cookie banner included
- 222 rounds of changes
- 231-hour training session + recorded handover videos
Specifically not included.
We name what's out of scope on the same page as what's in. No surprise invoices.
- 01Full online parts store with 100+ SKUs
- 02Custom member-login portals or fleet dashboards
- 03More than 12 core pages without an add-on (hyperlocal pages are uncapped)
Need any of these? They're available as add-ons or as part of Refresh Elite.
300+ local pages, and a lot more.
Every build ships with the same long list of deliverables — no upsells mid-project, no surprise invoices. If it's listed below, it's included.
- 300+Service × area pages
Every service in every town.
- 24/7AI chatbot
Trained on your trade business.
- SourcedJobsite imagery
- IncludedFree hosting
- ForeverFree SSL
- Day 1Own your domain
- YesRounds of changes
- Built inBooking on every page
- RecordedHandover + training
- Day 1Google-search ready
- Day 1AI-search ready
- AlwaysMobile-first
From the day it launches, here's what you have.
Concrete deliverables. Mockups below are styled to mirror the actual output you'll receive.
Your new trade business website
Mobile-perfect, fast, and clearly built around one job: getting homeowners to book.
300+ service × area landing pages
Every service in every town and neighbourhood gets its own page. 'HVAC service in [town]', 'free estimate in [area]' — real local visibility.
Bookings + leads dashboard
Built into your site. Calls, form fills, booked jobs, page speed — visible to you anytime.
AI chatbot, ready on day one
Trained on your services, prices, and hours so it can answer homeowners and book jobs around the clock.
“Booked online in 30 seconds, in and out in 20 minutes. The new site made everything easy.”
Google Business Profile, connected
Hooked into your reviews and GBP so the fresh, active profile homeowners see matches the site.
Launch + handover pack
Redirect map, schema, Search Console set up, plus a recorded handover so nothing's a mystery.
The doubts in your head, answered honestly.
25 days.
Five phases.
Zero guessing.
Every Refresh Pro project follows the same flight plan. You always know what phase you're in, what's expected of you, and when the next deliverable lands.
- 01
Kickoff & discovery
Days 1–3- /Trade business questionnaire & local competitor scan
- /Sitemap & service-page strategy
- /Access & asset collection (logo, photos, booking link)
YouComplete brief, send logo / photos / booking system access - 02
Design
Days 4–10- /Design direction tailored to your trade business type
- /Key page designs (home, services, free estimate, contact)
- /1 round of design feedback
YouReview & approve design direction - 03
Build & content
Days 11–18- /Build all pages including hyperlocal service pages
- /Conversion copywriting — every word written for you
- /Local SEO + AI optimization setup
- /Analytics and call-tracking wired in
YouProvide any missing service details or photos - 04
Review & revisions
Days 19–22- /1 consolidated revision round
- /QA across mobile, tablet, desktop
- /Speed + WCAG AA accessibility pass
YouSubmit consolidated feedback - 05
Launch & handover
Days 23–25- /Go-live deployment
- /Google Search Console & Analytics baseline
- /Training session & handover docs
YouFinal sign-off to go live
Refresh Pro too big or too small?
Starter Trade Site
A fast, modern website for a solo contractor or small crew — up to 5 pages, built to get found.
- Full trade business website — up to 5 pages (home, services, about, reviews, contact)
- Modern, mobile-perfect design homeowners trust at a glance
- Lightning-fast load times (under 2 seconds)
- Built to rank in Google's Local Pack from day one
- Built to be recommended by ChatGPT and AI search when homeowners ask 'plumber near me'
Authority Trade Site
A custom-designed site for multi-crew or multi-location trade businesses and groups, with everything in Growth plus serious power-tools.
- Everything in the Growth Trade Site
- Custom design system built around your trade business brand from scratch
- Up to 25 core pages
- 500+ programmatic city × service landing pages
- Custom AI service assistant trained on your full pricing & services library
The fine print, in plain English.
Find your city. We cover your patch.
We work with trade businesses across the US, UK, Canada, and Australia. Select your city below for a page built around your local market.
- Home Services Marketing — Houston
- Home Services Marketing — Dallas
- Home Services Marketing — Austin
- Home Services Marketing — Manchester
- Home Services Marketing — Birmingham
- Home Services Marketing — Leeds
- Home Services Marketing — Toronto
- Home Services Marketing — Vancouver
- Home Services Marketing — Sydney
- Home Services Marketing — Melbourne
- Website Design for Trade Businesses — Houston
- Website Design for Trade Businesses — Dallas
- Website Design for Trade Businesses — Austin
- Website Design for Trade Businesses — Manchester
- Website Design for Trade Businesses — Birmingham
- Website Design for Trade Businesses — Leeds
- Website Design for Trade Businesses — Toronto
- Website Design for Trade Businesses — Vancouver
- Website Design for Trade Businesses — Sydney
- Website Design for Trade Businesses — Melbourne
Find your business.
Then grow it.
Pick a package, hit checkout, or book a 15-minute call if you'd rather have a human walk you through the scope. Either way, we'll be writing copy by next week.