Google Ads can be incredibly profitable for trade businesses — or an expensive waste of money. The difference comes down to setup, targeting, and ongoing optimization. This guide shows you how to build campaigns that consistently deliver 5x return on ad spend.
Why Google Ads Works for Trades
When someone searches "emergency plumber near me" at 2 AM, they're not browsing — they're buying. Google Ads lets you show up exactly when these high-intent customers are searching.
Campaign Structure That Works
The biggest mistake trade businesses make is running one campaign for everything. Instead, structure your campaigns by service type and intent level.
Budget Allocation
Start with $50-100/day. Split 70% to emergency/high-intent campaigns, 30% to brand and general service campaigns. Scale what works.